Client: NFL Times Square Experience
The NFL Times Square Experience was a multi-interactive project designed to bring visitor an immersive football experience.
Solution: The immersive quarterback simulator operated as a booth with a large helmet, giving users the illusion of playing as a quarterback. Jon Gruden voices the experience and acts as the coach. Gruden briefs visitors, gives plays, and even trash talks players based on their performance. In order to simulate the first-person visuals of a quarterback, an HD monitor plays real footage of football players practicing and running routes. Visitors make decisions to pass to different players by pressing a series of buttons.
Interactive tables were dubbed the “32’s” and were effective at bringing engaging information to visitors. Bolder delivered 10 interactive tables to the NFL experience, all enabled with detailed information on every NFL team’s history. Visitors are first greeted with a map of the United States. Logos of teams are scattered in their corresponding cities. Upon touching these logos information about a team’s history, famous players, noteworthy games, and an array of statistics are displayed. In addition, the tables were networked together, allowing admins and staff to display content on every table simultaneously.
Capabilities: Immersive Interactives, Interactive Facilities Platform, Experience Design, Creative Design, Gamification
Client: Urban Air Adventure Park
Challenge: With the popularity of indoor adventure parks rapidly growing, Urban Air Adventure Park reached out to us with a desire to solidify themselves as industry leaders by way of creating and rolling out innovative and exciting overlays for their existing attractions. As one of the park’s most popular attractions, Urban Air wanted to begin by focusing on the trampoline dodgeball arenas and develop an immersive, gamified environment.
Solution: Bolder developed, designed, and implemented three unique game experiences run on a content management system easily scheduled and operated by a tablet. Each of the games utilize projected AR environments on surrounding walls including the floor and have sensor capabilities to accurately track dodgeball hits.
Guests are divided into two teams and compete to cover their side of the arena in paint splats before the opposing team. When a dodgeball makes contact with the wall surface, a paint splat appears in the color of that team. When the timer is up, the team with the most hits will win!
A group of guests work together with their team to protect Earth by defeating the alien invaders before incurring too much damage from their incoming shots. By using a dodgeball to hit a spacecraft, the guest will destroy the ship and receive points for the shot. Both teams will be in competition to destroy the spacecrafts and collect the most points to win at the end of the timer.
Guests work collaboratively as a group to break a wall built of glass tiles that are projected onto the walls and floor. Upon entering the arena, guests will appear to be encapsulated in a glass fortress. A commentator will instruct the group to throw dodgeballs at the walls to crack and break the glass tiles. Once the walls start to break, the glass on the trampoline floors will crack and give way. Guests will fall through two glass boxes before falling into a glowy, mystical forest scene.
Capabilities: Game Design, Creative Design, Gamification, Immersive Interactives
Sub-Capabilities: UI & UX, 3D Art, Hardware Configuration, Projection, Lidar, Depth Sensors
Google had just finished constructing their Partnerplex and wanted cutting-edge new technology for the front lobby. Their team wanted an interactive that allowed Google’s top-tier customers to see how their brand and brand-footprint are represented on the Internet.
Challenge: Bolder was tasked presenting a brands data information in a visually pleasing and intuitive touch interface. The interactive had to be durable and technologically advanced enough to remain in the Google Partnerplex for several decades. Each interactive was required to have high visual impact and be differentiated from other displays.
Solution: Bolder began with architectural floor plan blueprints and created a multi-segmented space where each area had a novel interaction and display mode.
The Global Footprint was projected on the inside of a sphere display, showing the brand affinity on a rotating globe. The entrance to the partner plex was a case. Bolder embedded text displays in the face of each steps. This staircase could display industry and press quotes for specific brands and breaking news. Interactive touch displays showed Google’s analytics for that brand property.
Bolder was responsible for all software development, building the interfaces to Google’s back-end analytics systems and databases. Design and fabrication of the physical space was also our responsibility.
Intel wanted to showcase graphics for the launch of the Sandy Bridge chipset. They wanted something that showed real time rendering performance in a visually stunning way to captivate visitors at their E3 Booth.
Solution: Bolder developed an interactive art exhibit that was powered by Intel’s new processor with the new system’s graphics capability. The exhibit was colorful and collaborative, allowing multiple visitors at the expo to create art pieces from several touch station located throughout the booth. Each input created new effects which were added to the existing, living artwork.. This exhibit turned a relatively boring component of a computer into an exciting and visually captivating experience that showcased the power of Intel’s processors.
Capabilities: Immersive Interactives, Experience Design, Creative Design
Sub-Capabilities: Art, Hardware Integration, Touch Inputs, Collaborative Art
Government agencies around the world struggle to execute and prepare efficient aid/relief missions to disaster-stricken areas. Nonprofits are often challenged to scramble resources and collaborate during crisis scenarios with limited information. Language barriers, distance, and paper-based documents make situations much more difficult to coordinate.
Challenge: The biggest challenges associated with disaster inventions is collaboration. In the midst of a disaster, there are many players trying to help – non-profits, local governments, donors and foreign governments are all anxious to contribute but lack a central body to provide guidance and direction. This causes misappropriation of funds, poor preparation and even unrest between tribal groups. These errors often result with select areas receiving the majority of aid while other disaster-stricken areas are neglected and forgotten.
While the solution appears to be straightforward, in practice it is much more challenging. Who is able to serve as the central governing body during disasters and how can we test out different methods of interventions in an environment without real-life consequences? How do we distill actual data, mathematical & predictive models, and satellite imaging into a dynamic simulation and gameplay experience?
Solution: In collaboration with Universities, Data Agencies, Non-profits, and the UN, Bolder is developing a technical simulation for the DARPA (Defense Advanced Research Projects Agency) World Modelers Program. This simulation will distill empirical data, causal analytic graphs, agent-based modeling, behavioral artificial intelligence and datasets from the World Modelers into an intelligible visualization that models real-life scenarios without real-life consequences.
The simulation is capable of modeling different events such as floods, drought, armed conflict and the spread of disease in South Sudan. Based on user input, the application will dynamically generate a South Sudanese landscape and show the impact of an event in that region. After the simulation is complete, a dashboard of results will return the overall impact on malnutrition, migration, poverty and household consumption.
This simulation offers a solution to the challenges previously outlined. It can be used to provide remote collaboration and training for Government and Non-Government Organizations and as a predictive tool to help to drive informed policy decisions.
List of Collaborators:
Harvard Medical School
Charles River Analytics
Information Sciences Institute
University of Arizona
University of Pittsburgh
Penn State University
University George Mason
University of Minnesota
Capabilities: Gamification, Creative Design
Sub-Capabilities: Game Design, 3D Modeling, Data Visualization, UI/UX, Game Development
Bolder Games is our independent game development studio and a subsidiary to Bolder Interactive. It’s where we get to create our own games for fun!
Our studio started out developing some of the first Ipad apps: Handy Manny, Mickey Mouse Clubhouse, Hannah Montana and Minnie Mouse Puzzles. Cute right? Since then we’ve been developing games every year. These games get funded by our interactive projects, which gives us the freedom to create whatever we want!
Some of our other games include: Breakfast Buddies Frenchie and OJ, Roboshark Rampage, RED: Lucid Nightmare, Spunk and Splat, and Star Balls.
In addition, we’re heavily invested in the AAA gaming scene and local indie gaming community. You might catch our team members at events like Dreamhack, Gamescom, E3, Comic-Con, GDC, or PAX.
We are experienced game developers, artists, and game designers. This comes in handy and keeps the team sharp when making gamified experiences and apps.
Client: Microsoft Xbox
Challenge: Microsoft launched a new category in gaming peripherals, the Xbox One Elite Controller. They asked Bolder to create three pieces of software: a configuration utility to change settings, a game arena to test the controllers settings and a demo for the launch at E3.
The idea was for a user to tweak the setting on their control using the config utility, and immediate swap to the accompanying game to test those settings, and then swap back ad hoc to fine tune the settings.
Microsoft was looking to improve consistency in control preference for their elite controller. Players on Xbox One were getting frustrated with changing sensitivity and control settings. Microsoft needed a software interface that allowed users to calibrate various aspects of their controller like sensitivity, control preference, button configuration and then save those preferences.
Solution: Bolder developed a user interface for players to calibrate all their essential controller settings and then save those settings to their dashboard.
In addition, we created 3 minigames for players to test and configure settings to their liking. Those mini games included a first-person shooter, racing, and obstacle course.
Capabilities: Game Design, Creative Design, Gamification
Sub-Capabilities: UI & UX, 3D Art, Hardware Configuration, Writing to Xbox controllers crypto chip